BEING NEGATIVE CAN BE A POSITIVE.

• Position: STATELINE - Brief article

Voters might say they don't like it, but they respond to it just the same. Negative political advertising makes many tune out during campaign season. But new research says it works, with a caveat: It depends on the ad's source. A recent study published in the journal Marketing Science finds that negative advertising can influence preferences and voter turnout, "but not across the board," as the authors put it in a news release...