Behind the music.
| Author | Riggs, Mike |
| Position | Briefly Noted - I Want My MTV: The Uncensored Story of the Music Video Revolution - Brief article - Book review |
[ILLUSTRATION OMITTED]
According to I Want My MTV: The Uncensored Story of the Music Video Revolution (Dutton), the greatest thing to happen to popular music in the 1980s almost didn't happen at all. The plan to launch a 24-hour music channel was initially greeted with derision. "Businessmen of wealth and experience--worldly men who ran record companies and partied with rock stars, and visionary men who made fortunes by anticipating the explosion of cable TV--scoffed and snickered," write music industry journalists Rob Tannenbaum and Craig Marks.
But the channel exploded, in part because musicians of every...
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