Behind the Mask.

• Author: Wilson, Diona
• Position: Brief Article

Beverly Hollister

SENIOR VICE PRESIDENT OF MARKETING

UNICITY NETWORK

FORMERLY ENRICH INTERNATIONAL

"Have passion and have no regrets!" It's sound advice once offered from mother to daughter. Now, Beverly Hollister attributes her success, in part to such motherly words of wisdom. As senior vice president of marketing at Unicity Network, formerly Enrich International, Hollister was recently named one of the 50 most powerful businesswomen in Utah by Utah Business magazine. She says she owes it all to having a passion for what she does and a little serendipity.

At Unicity Network Hollister guided the creation and launch of its exclusive personal-care line -- a technologically advanced, therapeutio and nourishing combination of formulas for skin and hair. She was also instrumental in the launch and marketing of the top selling Andrew Berman Mineral Mask. Hollister uses the products the promotes and believes in them possionately.

There is something serendipitous about Hollister's success. Her highly educated well-traveled mother was her model for personal achievement -- and the one who "plastered me with zinc oxide" at the beaches in Alabama. There was no sunscreen at that time, but her mother knew the importance of protecting one's skin. Her influence led Hollister to take a two-year break from the career she had begun in the early 1980s. She did a little modeling, studying and allowed herself time to "regroup." Following an afternoon Merle Norman facial, she wrote the company a letter of appreciation for its product. Several interviews later, she was hired to launch the company's individual owner program for more money than she stood to make in her former career.

In the years...