Beer fans will pay more for a little luxury in their mug.
Author | Dedrick, Jay |
Position | BREWING - Breweries rankings and production data - Company rankings |
A year ago at this time, craft brewers were looking at their production figures and breathing sighs of relief that the down economy wasn't hurting them the way it was hurting others. Craft beer really was a product people were willing to pay a bit more for--an affordable luxury, even when the wallet's a bit thinner than in past years.
[ILLUSTRATION OMITTED]
With the newest statistics from the Brewers Association, there's evidence it wasn't just a fluke year. Again, with a down economy, small and independent brewers enjoyed a 7.2 percent increase in volume in 2009 (compared with 2008) and a 10.3 percent increase in dollars. The achievement is even more impressive given that overall U.S. beer sales were down in 2009 by about 5 million barrels (craft beer's increase was about 614,000 barrels).
As always, Colorado craft brewers are largely driving the craft trend. A Colorado company, New Belgium Brewing, sits at No. 3 on the national ranking of craft brewers for the year. Other locals on the list: Odell Brewing Co. (Fort Collins, No. 33), Rock Bottom Brewery Restaurants (Louisville, 34), Oskar Blues Brewery (Longmont...
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