BEER BUDDIES.

Author:Bustos, Sergio R.
Position:Merger of Brazilian beer giants
 
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The recent mega-merger between Brazilian brewery giants Brahma and Antarctica turned ferocious foes into a pair of drinking buddies following a century-long barroom brawl. If approved by Brazilian anti-trust regulators, the newly merged company--AmBev--will be considered the world's third-largest beer producer behind Anheuser Busch and Heneiken.

AmBev has its sights set on conquering the Americas, says Brahma CEO Marcel Hermann Telles, who will co-chair AmBev's board of directors with Antartica's CEO Victorio De Marchi. "we were one of the first to believe in Mercosur and we were rewarded," says Telles. "We want to...

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