Bazi.

• Author: Peterson, Eric
• Position: COLORADO COOL STUFF - Bazi International Inc - Brief article

BAZI

After launching in 2007 with a multilevel-marketing strategy and several current and ex-Broncos in tow, Bazi shifted course under new management from Beachbody of P90X fame. The new strategy jettisoned the MLM approach in favor of energy shots and a consumer strategy in 2009.

Noting that market leader 5-Hour Energy "is all chemicals," Marketing Director Jeremy Resmer says Bazi's antioxidant-heavy recipe stands out. "There's been an evolution in energy drinks from coffee to Mountain Dew to Red Bull to energy shots," he says. "Basically, Bazi...