Barry Leeds & associates Inc.

• Position: Provider Profiles - Full-service market research firm serving the financial industry - Brief Article

BARRY LEEDS & ASSOCIATES INC.

38 East 29th Street, 6th floor

New York, NY 10016

Contact: Paul Lubin

Phone: (800) 532-8586 (212) 889-5941

Fax: (212) 889-6066

E-mail: info@barryleedsassoc.com

Web: www.barryleedsassoc.com

Profile

Barry Leeds & Associates is a full-service market research firm serving the financial industry since 1977.

Case Study

A large regional bank was experiencing an inordinate amount of attrition. Barry Leeds & Associates developed a broad research approach to address this issue at a variety of levels. The company recommended:

* Better communicating of the value of multiple account relationships to customers.

* Integrating threshold issues driving customer attrition into ongoing employee training.

* Systematizing retention techniques among the line reps.

* Utilizing MCIF data to identify behaviors learned to be triggers or red flags pointing towards potential defection.

* Initiating an ongoing mystery shopping and a customer satisfaction...