BARRY LEEDS & ASSOCIATES. INC.

• Position: Brief profile - Brief Article - Company Profile

BARRY LEEDS & ASSOCIATES, INC.

38 E. 29th Street

New York, New York 10016

Contact: Paul C. Lubin

Phone: (212) 889-5941

Fax: (212) 889-6066

E-mail: info@barryleedsassoc.com

Web: www. barryleedsassoc.com

Profile

Market research and consulting firm dedicated to helping financial services companies improve sales and service through action-oriented market research. Services include mystery shopping, customer satisfaction, brand image, compliance testing, multicultural research and focus groups.

Case Study

A major financial services company wanted to determine how its customers were being treated worldwide when the customers used credit cards at a variety of ATM networks in more than 40 countries. The company was interested in whether its credit card was accepted and whether it was in compliance with Y2K and established procedures and practices.

Barry Leeds & Associates designed and distributed questionnaires, instructions and test scenarios that were used in a variety of countries. Barry Leeds then recruited and trained bilingual testers or...