Banking fees generate nearly a third of all revenues.

• Position: MARKETING NEWS - Brief article

A NEW ANALYSIS SHOWS THAT VARIOUS BANK FEES (noninterest income) now make up nearly one-third of total income for banks--mostly as a result of declining interest revenues from loans. The analysis comes from Market Rates Insight (MRI), San Anselmo, Calif.

From year-end 2007 to year-end 2010, interest income, as percentage of total income, declined from 75.7 percent to 69.4 percent due to soft lending market and relatively low...