Bank uses partnerships to promote group banking services.

• Position: Ideas That Work - Group-banking program for companies or membership organizations of all sizes is being offered free by Charter One Financial Inc

A group-banking program for companies or membership organizations of all sizes is being offered free by Charter One Financial Inc., Cleveland. The bank provides the program to companies or organizations in exchange for these participants supporting the bank's efforts to market the program to employees and members.

Depending on the size or need of the group, the program, called The Works, can also be offered under an affinity model whereby the brand of the group will be incorporated and leveraged into the bank's marketing efforts--in exchange for which a revenue--sharing arrangement will be established with...