Bancography introduces bank brand strategy service.

• Position: New Products - Appointment of John M. Mathes - Brief article

It's the Holy Grail of bank marketing--namely, figuring out how to make your financial institution stand out from the crowd. And, just about everybody knows what you need in order to do that: A consistent brand strategy that is applied across all internal and external communications.

However, not every bank has been successful in developing a consistent brand strategy.

The financial institution consultant, Bancography of Birmingham, Ala., has announced that it has hired a branding expert, John M. Mathes, and has initiated a brand strategy service.

The service will help the institution to develop...