Balance sheet: one of 10 children, Mark Winzenread discovered early on that education, hard work and finding a challenge in every undertaking were the driving forces behind the growth of a successful leader.

• Author: Ladd, Scott
• Position: Interview

TILTE Principal., Executive Vice President and Chief Financial Officer

COMPANY Walker Information Inc., an Indianapolis, Ind., consulting firm.

BORN Indianapolis, February 1951.

SPOUSE Wife Linda, married 39 years.

CHILDREN Erin, 28, and Corey, 25.

EDUCATION SUMMARY Indiana University-Purdue University at Indianapolis (IUPUI).

[ILLUSTRATION OMITTED]

CAREER SUMMARY Jefferson Corp., staff accountant, 1972-76; Charles E. Madden & Associates, auditor, 1976-80; hired by Walker Information in 1980; as accounting manager, then was promoted successively to controller, CFO and EVP

FFI CHAPTER Indianapolis Chapter, member since 1998 and a board member for about eight years. Currently, membership chair for Indianapolis and vice chair for FEI National Committee on Private Companies - Policy.

LEISURE Anything outdoors. I'm an avid sailor, love restoring old cars, camping and hiking and I also have a private pilot's license.

TIME MANAGEMENT Decide in advance how much time to devote to something, then give it my best shot. I usually don't sweat the small stuff, and give any crisis 24 hours before I panic. The crisis eventually resolves itself or I come up with a plan to address it.

STRESS MANAGEMENT Long walks, going for a sail, working on one of my cars.

FAVORITE BOOK Team of Rivals, by Doris Kearns Goodwin. Lincoln's belief was that if you surround yourself with people who disagree on something you will generally arrive at the best solution or strategy. His cabinet was a collection of opposing party members with divided opinions on just about every issue.

PERSONAL HERO Lee lacocca. I loved his "take no prisoners" style and creative approach to resource management.

BEST ADVIDE RECEIVED Don't try to please everyone. The goal isn't to try to please 100 percent of the people 100 percent of the time. If you can please 70 percent of the people 70 percent of the time, you're above average, by Frank Walker, son of Walker Information's founder.

BEST ADVICE GIVEN If given a choice between doing something difficult or something easy, always choose the difficult task. It's how you learn.

FAVORITE JOR/S Pretty much all of them. I learned when I was 16 bagging groceries that you'd better learn to find the challenge in everything you do. Ever since, I've looked for the challenge.

FAVORITE MOVIE Definitely Captain Ron. I don't go to movies to be scared or depressed. I go for adventure, humor and escape.

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