Bajo el capó.
Author | Zellner, Mike |
Position | Negocios - TT: Under the hood. - TA: business |
No es fácil acelerar el crecimiento de las compañías. El aumento de las ventas suele mermar la rentabilidad. Sin embargo, las firmas del Indice de Empresas de Alto Crecimiento de LATIN TRADE presentadas en el artículo de portada de este mes tienen un gran volumen de ventas y las ganancias están por las nubes.
La clave de su triunfo está en el enfoque. Jugos del Valle, de México, se concentra en la venta de jugos, no sólo en poner el líquido en el envase. Resultado: el presidente ejecutivo Roberto Albarrán ha logrado aumentar las ventas cobrando a las multinacionales por usar su red de distribución.
Conseguir este crecimiento de alta velocidad requiere preparación e innovación. Pregúntenle a Sergio Dorantes, nuestro fotógrafo en la Ciudad de México. Decidido a construir autos de carrera con un amigo italiano, salió hacia Bolonia a los 17 años. Cuando Sergio se presentó en casa de su amigo, descubrió que necesitaba un título en diseño industrial.
Así las cosas, sacó el título, e hizo mucho más. "Diseñar vehículos de carrera es un trabajo de temporada: se...
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