Bait & switch.

PositionFood - Fraud in the labeling of restaurant and supermarket seafood - Brief article

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You get what you pay for, the saying goes. But not, it turns out, when you're buying fish. Researchers in North America and Europe recently uncovered fish fraud in the labeling of about 25 percent of the restaurant and supermarket seafood they analyzed. They found yellowtail standing in for pricier mahi-mahi, nile perch pretending to be shark, and tilapia impersonating all kinds of fish. Consumer watchdogs are concerned because cheap fish is being sold as expensive fillets, and environmentalists are alarmed that endangered fish are being passed off as species in the...

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