AXIOM.

• Position: Marketing and design firm - Brief Article

Profile

Axiom is a marketing and design firm specializing in financial clients requiring creative programs of communication. The firm is composed of senior executives and skilled professionals with extensive experience in design, marketing and the Internet.

Case study

A financial client came to Axiom and asked for help in improving customer retention in its credit card program. The key question: How do you prevent customers from converting to another card with a lower APR.

Superior customer service was the answer. Axiom studied customer habits, interviewed card members, and did beta testing in target regions to build this service from the card member up. The company created an image of an era that exemplified service: the 1950s. Target card...