AWA's release liner seminar.

Position::RELEASE Liner - Alexander Watson Associates

Sustainability and increasing competition from other label formats are subjects that dominate the agenda of the pressure sensitive label industry, and they were hot topics at this year's AWA Label Release Liner Industry Seminar, held in Chicago just prior to the Labelexpo Americas. Organized and hosted annually by AWA Conferences & Events, the seminar focused on the largest application for the use of release liner: pressure sensitive labelstock represents 50% of the total release liner market. The conference represents an opportunity for the industry supply chain to get together at a convenient moment and evaluate developments, innovations, and challenges.

This year's seminar featured a full program of presentations, plus a lively Q & A session and tabletop exhibition, which made the day a real forum for information exchange among industry participants, who came from many corners of the world and many levels of the label release liner value chain.


AWA Alexander Watson Associates--parent of AWA Conferences & Events--is a global business-co-business market research, publishing, and advisory services company with a unique industry focus on die specialty paper, film, packaging, coating, and converting industry Corey Reardon, the company's president and CEO, opened the seminar proceedings with an informed overview of the global label market--encompassing wet glue. sleeving, in-mold, and flexible packaging as well as the core topic of PS labeling. Overall growth in this sector in 2011 is estimated to be at around 4-4.5%, with pressure sensitive labeling growing at 3.7%. PS represents 39% of the total label market, Reardon showed, or which 50% is in prime label applications and 50% in functional variable information print.


Reardon went on to look at pressure sensitive label markets from a regional viewpoint, highlighting the regions exhibiting the strongest growth--currently South America (primarily Brazil), followed by Asia Pacific (particularly China and India). Eighty percent of medium-term growth will, he forecasts. come from the emerging markets. The North American and European markets are mature, and Europe is additionally suffering From continuing economic uncertainty Looking at end-use market segments, food is, overall, the largest, and the optimal growth opportunity. Other key segments--also offering considerable Future prospects--include home and personal care, pharmaceuticals, and transport...

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