AUTOMOVILES DE LUJO: Navegando la ola de la tecnologia.
Author | Zbar, Jeff |
Los autos electricos de lujo estan igualando en popularidad y funcionalidad a los modelos tradicionales que usan combustible, explica a Latin Trade Alex Shack, gerente general de Braman BMW de Miami, una de las 20 concesionarias mas grandes de Estados Unidos y lider en la franja de autos de lujo en su area de influencia.
Los compradores que llegan aqui en busca de un ultimo modelo se interesan por vehiculos de alto rendimiento, especialmente la serie M de BMW, que son los deportivos mas potentes. Se valora mucho que sean hibridos, asi como tambien la electrificacion, dice Shack. O que tengan un elevado componente de fibra de carbono porque ello aumenta la resistencia de la carroceria y el chasis, los vuelve mas livianos, mas baratos que los tradicionales de acero o aluminio y mas eficientes en el consumo de combustible.
En el caso de BMW, los vehiculos de las series 18 y 7 ya incorporan la fibra de carbono. Esa conversion a la electricidad de los automoviles de lujo es el camino hacia una mayor sustentabilidad.
Por su parte, en los vehiculos Audi, el A8 presenta un sistema electrico principal de 48 voltios, conocido como "hibrido suave", que permite rodar con el motor apagado y la transmision desacoplada, un modo de arranque-parada prolongado y un alto nivel de recuperacion de energia de frenado.
Estos productos y servicios sostenibles brindan a los clientes una movilidad premium que permite hacer frente a los apremiantes desafios del futuro, como la escasez de recursos y el cambio climatico, senala a Latin TVade Oliver Scharfenberg, vocero de ventas y marketing de Audi AG en Alemania.
En terminos de tecnologia de transmision alternativa, la automotriz lanzara este ano el Audi e-tron, su primer SUV de bateria electrica. Y esta desarrollando tecnologia de celda de combustible, combustibles ecologicos y motores de combustion mas sostenibles.
Para 2025, un tercio de los vehiculos de Audi seran electricos.
En cuanto a BMW, "quiere que todas sus fabricas tengan capacidad para producir motores de combustion o hibridos electricos/de combustion", dice Shack y explica que la...
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