AUSTIN & WILLIAMS.

• Position: Bank advertising - Brief Article

40-17 Oser Avenue

Hauppauge, NY 11788-3807

Contact: Ken Greenberg

Phone: (888) 281-9200 x 105, (631) 231-6600

Fax: (631) 434-7022

E-mail: ken@austin-williams.com

Web: www.austin-williams.com

Profile

Austin & Williams provides strategic thinking as an essential prelude to creating effective advertising. Who is your target audience? How is your brand perceived? What benefits must be conveyed to acquire new customers and strengthen relationships with current customers to increase sales volume? These questions--and many more--pave the way for creating record sales volume through a combination of print, radio, TV, Internet and direct mail advertising.

Case study

When Roslyn Savings Bank, a 25 branch savings bank headquartered in Roslyn, N.Y., approached Austin Williams last year to help them get more core deposits, the company delivered its exclusive Relationship Acquisition Marketing Strategy (RAMS). This comprehensive strategy established over 22,000 new and highly...