AUSTIN & WILLIAMS.

• Position: Case study - Brief Article

Profile

Austin & Williams is a strategic advertising and marketing agency experienced in helping financial institutions acquire and retain core customers with proven programs.

Case study

One of the company's clients, a large metropolitan savings bank, had a problem: Home equity loan volume was stalled at 29 applications per week despite advertising efforts and the lowest rate in its market. Austin & Williams identified a number of issues: The ads missed the mark; there was no direct mail program for home equity loans; and, they weren't really taking applications over the phone.

The company quickly developed a hard hitting, easy to notice and remember campaign. For an...