Audio tapes available of the highly rated ABA Marketing Conference.

• Position: ABA Resources - American Bankers Association - Brief Article

Audio tapes of the October 2001 ABA Marketing Conference are still available for sale.

The conference received high marks for quality, according to a survey in which banker-attendees participated. Survey participants gave the conference, which was held in Chicago, an overall rating of 4.03 on a scale of 1 to 5 (5=excellent), ABA said.

Sixty-nine percent of respondents said that they either "may attend," "most Likely will attend," or "definitely will attend" next year's conference.

Audio cassette tapes of the conference are available for purchase from Chesapeake Audio/Video Communications Inc., 6330 Howard Lane, Elkridge, MD 21075.

Tapes can be purchased for individual sessions, a choice of any 12 sessions or the complete set of all sessions. Purchases can be made with a credit card by telephoning (410) 796-0040.

New ABA advisory service helps members seeking research information

ABA has introduced a new Information Advisory Service to assist member banks in searching for information. The service, which is free, will not actually perform research but, instead, will direct members to the sources most appropriate to gather information about the desired topic. The advisory service will help members in connection with a broad range of questions relating to financial services and customers.

The service also will guide members in identifying sources of information that are the least costly to use.

The service is available Monday, Wednesday and Thursday from 8:30 a.m. until 4:45 p.m. Eastern time. The service can contacted by telephoning (800) BANKERS and asking for the Information Advisory Service.

Start thinking about 2002 ad awards competition

Now is a good time review the advertising campaigns that your bank ran in 2001 with an eye toward selecting entries for the ABA-MN Annual Advertising Awards.

Ad entries for the 2002 contest must have been published or broadcast for the first time during calendar year 2001.

Awards will be given to the best television, radio, print, website and direct mail advertisements as well as to the most outstanding multimedia advertising campaign.

Entry forms will be mailed to all ABA-MN members in the spring. The deadline for entries, which will be announced later, is usually around mid-year.

ABA endorses carreker croducts for preventing fraud, improving cash efficiency

The ABA has endorsed three Carreker Corp. technology products designed to help banks fight exposure to fraudulent deposit and check activities as...