Attracting tourism dollars.

• Position: REGIONAL REPORT

South-central Colorado has its share of natural beauty, sunny days and cool nights, so locals are trying to attract visitors to more than just the Great Sand Dunes National Park. Business leaders want more people to know about local trails, attractions and activities, everything from the Rio Frio 5k race on ice on the Rio Grande River in January, to the annual Chile & Frijoles Festival each September in Pueblo.

Leaders with the San Luis Valley Great Outdoors Coalition, for example, have launched a new recreation and outreach website--www.SLVGo.com--with highlights ranging from bat watching at a former mine to bison ranch tours, from...