Attention! Register for the ABA School of Bank Marketing and Management.

• Position: ABA Resources

This year's session of the ABA School of Bank Marketing and Management will be held from May 30 to June 6 at the University Colorado in Boulder.

The school is currently accepting applications for this year's session. Admission is open to individuals associated with a financial institution or service organization eligible for membership in the ABA Marketing Network or the ABA.

The school is considered the best of its kind in the nation and has graduated more than 5,000 marketing students during the last 50 years.

The school consists of one week of intensive classroom instruction each, in two sessions held a year apart. After the initial classroom work, students are required to complete a marketing plan or research report that can be implemented within the student's own bank. The plan or report is prepared prior to the student's return the second year for another round of classroom work.

Topics covered during the first year of classes include:

* Developing a market-driven organization.

* Market planning.

* Marketing research.

* Product management and strategy.

* Asset/liability management.

* Customer and product profitability.

* Marketing...