ATMs can be useful marketing tools, survey reports.

• Position: MARKETING NEWS - Automated teller machines - Brief article

HOW EFFECTIVE IS MARKETING DONE ON AN ATM SCREEN? A new consumcr survey from Synergistics Research, Atlanta, suggests that the potential is impressive.

Findings reveal that one quarter of ATM users say they have been at the ATM and a message about a financial account or service they might be interested in appeared on the screen. Of those who saw this type of ATM ad, close to half (46 percent), say they responded to the marketing message by choosing an option to get more information or have someone contact them.

In general, those ages 18 to 49 and those with income of more than $100,000 are more likely to have responded to ATM ads. Of those who responded, more than eight in 10 (83...