Athens 2004 Olympic Games.
| Position | Point-of-Sale Series - Visa International - Brief Article |
Institution: Visa International, San Francisco
Agency: Design One, San Francisco
Visa, the international credit-card company, is one of the sponsors of the Athens 2004 Olympic Games. Through a point-of-sale campaign, it hoped to bring the excitement of the games to consumers long before the opening ceremonies. The company directed the ad agency to develop a series of cards to be displayed in member banks. The agency was directed to feature dramatic and compelling images of...
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