Author:Petro, Makarenko


Today, commercial relations are formed in the face of fierce competition, uncertainty and instability of the market environment. In order to succeed in entrepreneurial activity, it is not enough to use only marketing approaches, it is necessary to apply modern high-efficiency methods and techniques of management of stream processes. The most progressive scientific and applied discipline in this area is logistics. The calculations of specialists have shown that the reduction of logistics costs by 1% is equivalent to about 10% increase in sales (Kazmierczak, 2013). Based on the above indicators, we can undoubtedly assert the importance of the correct, competent, and educated organization of logistics processes of the enterprise.

Considering the dependence describing the logistic costs at the stage of interaction between the agrarian and industrial processing enterprises as a whole or two different structures for the production of raw materials and their processing it is easy to see that in the complex "supply-production-warehousing-distribution-transportation", there is a contradiction or duplication in separate components. The individual components of this complex, such as transportation and warehousing, are logistic functions, while supply, production and distribution are functional areas of logistics in which various functions are performed, including transportation and warehousing.


In supply chains, customer relations, intermediaries, and suppliers are managed during the order fulfillment process (Bowersox & Closs, 2008). A description of the interaction of enterprises in the supply chain with one function that corresponds only to costs is an independent business entity with criteria of commercial activity effectiveness, therefore, when forming a model of interaction between agrarian and industrial enterprises in the supply chain, a system of equations describing target indicators is required, in particular, it can be a costs minimization function, corresponding to the classical logistic approach, as well as function of individual enterprises result maximization. At the same time, the quality characteristics of the logistic service may be limitations or one of the objective functions.

In the process of the evolution of logistics, several logistics concepts have appeared: Reguirements/resource planning (RP); Just-in-time (JIT); Lean Production (LP); Supply Chain Management (SCM); Time-Based Logistics (TBL); Value Added Logistics (VAL); E-logistics; Virtual logistics.

The works (Kazmierczak, 2013) offer an in-depth analysis of the functioning of the model of the process of meeting needs, based on the recognition of needs, conceptual designing, constructing, manufacturing. The improvement of information systems in logistics gradually leads to a reduction in the costs of logistic services, optimally influences the process of marketing pricing in the energy sector (Knecht, 2017). Therefore, it is important to manage logistic flows based on the use of adaptive information mechanisms for the formation of marketing values.

Risks of the enterprise's logistic potential arise from inefficient interfunctional logistic coordination, inefficient logistic strategy, poor planning and control, low integration of enterprise logistic processes, insufficient qualifications of managers and logistic managers, etc., as well as the risks of ineffective information and computer support systems due to the integration level of the used hardware, software security, etc. The logistic functions of the subjects of agrarian and industrial production, in which most of the risks are by nature are...

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