Are You Just Broadcasting, Or Are You Tuning In?
| Jurisdiction | United States |
| Date | 01 May 2016 |
| Author | Emerson, Tina |
As legal marketing professionals, we communicate for a living. But really, communication is such a vague term for what we actually do. Our charge as communications and marketing professionals commits us to craft and effectively manage the information distributed to the firm's stakeholders, at whatever level.
Our interactions are widespread among attorneys, the firm's clients and prospective clients, our marketing teams, other firm operations leaders, the staff and the general public. What are we saying about our firms and the attorneys who practice in them? It is our responsibility to ensure...
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COPYRIGHT GALE, Cengage Learning. All rights reserved.
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