Are E-Cigarettes Really a Gateway to Quitting?

• Position: SMOKING CESSATION

"Most anti-vaping arguments fail to take into account the fact that e-cigarettes target tobacco consumers. This is similar to sugar consumption by people who suffer from diabetes: sugar substitutes are not a gateway to sugar because it is because of the harmful effects of sugar that they had to switch. Sugar substitutes are not blamed for increased sugar consumption, and e-cigarettes that serve a similar purpose should be equally endorsed," maintains Maria Chaplia, European Affairs associate at the Consumer Choice Center and coauthor of a study produced by CCC and World Vapers' Alliance.

The study claims to debunk several aspects of the "gateway argument" and provides an alternative perspective as to why vaping actually helps conventional smokers divert from traditional and harmful tobacco consumption.

Asserts Michael Landl, director of World...