Many business owners are in the shooting industry because they love firearms and the shooting sports. They want to teach people how to protect themselves with firearms and share their passion for personal defense. The shooting sports, whether hunting, plinking or competing in shooting competitions, are also just plain fun. However, expanding beyond firearms and adding a new dimension to your business can seriously increase your clientele, as the operators of Faith Armory in Temecula, Calif., are discovering.
Owner Nate Guy opened Faith Armory in 2008, and moved to a larger location in 2013. The expansion allowed Guy to assess the needs of his customers, and he made the decision to add a full-service archery range and pro shop to his business. The focus on archery has greatly increased business and proven to be a huge draw for women and youth, according to staff member Kristen Corona. "Archery is becoming really popular," Corona noted. "The kids league is blowing up."
Faith Archery (under the umbrella of Faith Armory) offers a youth league for 10- to 18-year-olds with 45- to 60-minute sessions held three days a week. Youth can rent equipment or use their own. There is also an adult league that meets once a week, and on Wednesdays women can enjoy a free Ladies Night on the range. The indoor archery range has been a big draw with the women and kids leagues because it's a family-oriented activity, Corona stated.
Customers are also enthusiastic about the bow-techs onsite who offer advice and perform repairs. "This has been super beneficial for the business...