Una apuesta al futuro.
Author | Sagaris, Lake |
Position | Susana Tonda gerente general de BANAFE en Chile - TT: A bet on the future - TA: Susana Tonda general manager of BANAFE in Chile - Interview |
SANTIAGO--Fuerte pero considerada, muy inteligente pero sin ser arrogante, rápida y decidida en momentos de tensión. Así es como los colegas describen a Susana Tonda, gerente general de BANEFE, la división de servicios bancarios del Banco Santander para los chilenos de ingresos medios.
"Tenemos una clara visión del futuro. Pensamos ser el principal banco de nuestro sector en los próximos años", afirma Tonda con su voz profunda y ronca de fumadora.
Desde 1995, con la fusión de la compañía de tarjetas de crédito FINCARD y la compañía de financiamiento FUSA, Tonda ha dirigido el futuro de BANEFE desde su escritorio en una oficina amueblada con sencillez en un décimo piso, justo a la vuelta de la esquina del teatro municipal, en la zona céntrica de Santiago.
Tonda no tenía planes de convertirse en una de las pocas mujeres chilenas que ocupan altos puestos ejecutivos. Cuando entró por primera vez en la universidad, en 1972, estudió matemática, pero dejó los estudios para casarse y formar una familia. Más tarde, al ver a sus hijos entrar en la guardería, volvió a pensar en su futuro.
"Tenía que decidir entre quedarme en casa y ocuparme de los quehaceres domésticos, o volver a la escuela", explica. Pasó de nuevo los exámenes de ingreso a la universidad y se matriculó en el programa de Ingeniería Comercial, equivalente a una licenciatura en Comercio, en la Universidad Católica. Cuatro años después, con cuatro hijos, se graduó.
"Mi esposo me apoyó mucho, los fines de semana cuidaba a los niños para que yo pudiera estudiar", relata Tonda. "Pero nunca me ayudó a tender la cama ni a hacer las compras ni otras cosas por el estilo".
En 1985, Tonda entró a trabajar en BANCARD, entonces la primera y única compañía chilena de tarjetas de crédito.
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