App allows customers to select the bank product that fits their needs.

• Position: NEW PRODUCTS - Ignite Sales Inc. - Brief article

A SOFTWARE PRODUCT FOR SMART PHONES AND OTHER MOBILE DEVICES has been upgraded to enable customers to automatically select the right bank product that fits their needs.

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The product, Ignite Recommendation Guides 5.0, from Ignite Sales, Dallas, enables banks to create a multi-channel personalized banking experience anywhere, at any time, on any device. Banks can also use the product to reach their customers to upsell and cross-sell products.

The solution is an automated process that eliminates the complexity of choosing the right bank product and guides customers, via a short interactive questionnaire, to a personalized recommendation of the best product bundles for their particular needs.

"Most banks offer on average over 100 financial products and services which are generally complex to sell. As a result, frontline employees can only master between six to eight products and customers have trouble determining which...