LOS ANILLOS EXTERIORES.
Position | Comercio electr |
Brasil representa la mitad de las ventas en línea de la región, volumen que ha generado una ola de minoristas electrónicos: la cadena de supermercados Pao de Acúcar tiene un website, además de las páginas tradicionales de libros y música. Un minorista de libros, Livraria Cultura, vende US$1,5 millones (el 8% de su total de ventas) en su librería virtual. Argentina tiene mucha menos actividad. "No hay masa crítica", dice Luis Deboy, de Ogilvy and Mather. "Su mercado es demasiado pequeño". Lo mismo ocurre en otros países de la región, con excepción de México, lo que obliga a los detallistas a mirar al...
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