'Anchorage big wild life,' brand unveiled.

• Position: YA HOOEY! - Brief article

After a year of development, a new Anchorage brand designed to appeal to residents, visitors and the business community was unveiled on Jan. 31 before a crowd of more than 1,000 Anchorage civic and business leaders.

The brand, "Anchorage Big Wild Life," seeks to express the unique, larger-than-life lifestyle of Anchorage residents. Whether skiing the Tony Knowles Coastal Trail on a lunch hour, summer fishing for wild Alaska salmon at...