New analytic tool designed to decrease risk in connection with overdraft protection.

• Position: Alex Sheshunoff Management Services - Brief article

A customer-scoring product designed for use in conjunction with overdraft protection services has been introduced by Sheshunoff Management Services (SMS), Austin, Texas.

Called Deposit Score, the product enables the bank to monitor "at risk" customers so that the institution can help these customers find alternative methods to handle overdrafts--before they become a risk to the bank.

Sheshunoff, whose overdraft protection services are endorsed by ABA, says the scoring tool enables banks to build stronger customer relationship while maximizing revenue and improving risk...