Analysts: More vehicles on the road increases tire demand.

• Date: 19 November 2019

Editors Note: This story originally appeared in the Nov. 11, 2019 issue of GSA Business Report.

Brandon Mason, automotive director and U.S. mobility leader for PwC, has been involved in the automotive industry most of his career and said "this is by far the most complex time that I've ever been involved in."

Mason made that comment at the S.C. Manufacturing Conference and Expo in Charleston during his talk about the auto industry now and in the future. He said even with growing interest in autonomous vehicles and new technologies, the kind of vehicles we drive now will still dominate.

"Privately-owned, human driven vehicles are still going to dominate our landscape for the foreseeable future," he said, adding that his forecast out to 2025 shows growth of roughly 15 million units globally between now and the end of that forecast window, "which...