Customer analysis program aids retention, spots growth potential.

• Position: New Products - Brief article

A new service provides data on the untapped potential of a community bank's customers. The service, called Target2Profit, is offered by MarketMatch, Dayton, Ohio, a consultant that specializes in small- to mid-size community banks.

The service takes customer data from a bank and compares it with a larger group of data from 50 institutions. The comparison provides information about retention risk, most likely product need, balance opportunities, most likely product usage and more.

"Banks now have a detailed analysis of...