An online video portrait of the bank.

• Position: Branding - Community Bank of the Tri-County - Creative Co-Op - Brief article

Institution: Community Bank of the Tri-County, Waldorf, Md.

Asset size: $978 million

Agency: Creative Co-Op

The bank decided to create a 4-minute video that tells the banks story to prospects, customers and the community that it serves.

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The video illustrates what sets the bank apart from the competition and brings the brand to life through the employees' own words. It highlights the bank's commitment to customers and the local community.

"The portrait was a fun, engaging and highly personal way to tell the banks story," says Hillary Theriault, CFMP, vice president, director of marketing. "It utilized a documentary approach to capture the thoughts, feelings and stories of the bank through the unique voices of those who...