An online account creation tool.
| Position | Microsites |
Institution: VIST Bank, Reading, Pa.
Asset size: $1.4 billion
Agency: The Anderson Group, Fritztown, Pa. (banner ad); Liquid Interactive, Breiningsville, Pa. (website)
The bank launched a new service called "VIST Virtual" in March 2011. The bank developed a microsite (www.VISTeverywhere.com) to enable state residents to open and fund new deposit accounts (checking, savings or money market) online.
The microsite was marketed outside of the bank's immediate market area in an effort to reach new customers not familiar with VIST Financial
The virtual products are also available through the bank's Web banking application--to enable existing customers to open online accounts.
The microsite was designed with the Gen Y population in mind and targets different uses for each of the products...
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