Amy Michelle bags.
| Author | Peterson, Eric |
| Position | Colorado Cool Stuff - Brief Article |
Friends since they were MBA classmates at CU-Boulder in the late 1990s, Amy Wright and Michelle Herbert had dinner together in 2003 and wound up starting a company. "Michelle was using her diaper bag as her purse," said Wright. "I was teasing her about how messy it was." One thing led to another, and Amy Michelle, maker of high-end, fashion-forward baby bags, was born. The company's product line includes baby bags, toddler bags, a leather purse and an insulated bottle holder. "Our target market is moms in their thirties," said Wright. "Because they're a...
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