American Label wins Inkspiration Award for gin label.

American Label, a 50-year-old Salt Lake City manufacturer specializing in adhesive-backed labels, shrink sleeves and flexible packaging, was presented with the HP Inkspiration award for the Labels/Shrink Sleeve category at the Dscoop Edge 2019 conference, March 24-27 in Orlando, FL. Dscoop is the annual conference of the independent user group of Indigo and HP Graphic Arts solutions.

The attendee-voted award was given for the creative labels American Label produced for Denver-based Deviation Distilling and its line of gin bottles. (The same labels also won Deviation Distilling an Excellence in Packaging gold medal from the American Distilling Institute's Gin Summit in March.)

"We try to be unique in everything we do," says Cindi Wiley, owner of Deviation Distilling. "Working with American Label on the printing process has been a rewarding experience that has brought our gin trio alive in the marketplace. We are thrilled to be recognized and awarded for our hard work. This has been an incredible start to our business."

In describing the American Label-produced labels, the Dscoop award presenters wrote: "These engaging labels for a new product line pushed the limits of sandwich printing on the HP Indigo WS6800 digital press. Elaborate (CMYK) designs were printed on each side of a clear pressure sensitive substrate. HP Indigo Premium White increased...

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