America Through the Eyes of China and India: Television, Identity, and Intercultural Communication in a Changing World.

• Author: Bordoloi, Sujata
• Position: Brief article - Book review

AMERICA THROUGH THE EYES OF CHINA AND INDIA: TELEVISION, IDENTITY, AND INTERCULTURAL COMMUNICATION IN A CHANGING WORLD

Edward D. Sherman

(New York: Continuum International Publishing Group Ltd., 2010), 184 pages.

In America Through the Eyes of China and India, Sherman analyzes the interaction among media, identity and communication. The dynamics of intercultural communication are examined through popular American TV programs like Prison Break and The Simpsons, which, he argues, viewers in India and China watch through a distinctive cultural lens.

The transport of American cultural products to other cultures is a consequence of globalization, yet in Sherman's view, China and India interpret these shows to a point where they are "nativized." The author debunks anti-globalization ideas by arguing that American programming does not make India and China more like America. Sherman observes that these shows have little influence on popular opinion of the United States in these countries, but in fact could serve as a point of eventual intercultural communication. Despite the popularity of American TV shows...