'America's Army'.

• Position: Hit

[ILLUSTRATION OMITTED]

* America's Army is one of the most popular video games today and is gaining status in the industry as one of its most recognizable brands.

It also has been a valuable Army recruiting tool. It is the first computer game developed by the U.S. military specifically to catch the attention of America's teenagers and turn a selected few into future soldiers.

Launched in 2002, it boasts more than 8 million downloads since its inception, according to Imagine Games Network. The game has spawned a number of chat rooms, such as America's Army Forum, which reports 246,691 registered members, and America's Army Internet Relay Chat network, which has received more than 2 million visits.

It has gone through several iterations and is available for PC, Xbox and PlayStation. The brand has been expanded to include cell phone games. It has also been used as a training tool within the military and government.

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