?ESTA AMERICA LATINA PREPARADA PARA LA TECNOLOGIA DISRUPTIVA? Ciudad de Mexico es el mercado mas activo de Uber del mundo, lo que revela el atractivo de un mercado electronico que ofrece transparencia y trazabilidad entre el comprador y el vendedor.
Author | Price, John |
En America Latina el statu quo es hoy blanco de ataque y la tecnologia es el arma.
Desde grabaciones comprometedoras de politicos corruptos difundidas en las redes sociales, pasando por los taxis--un sector devastado por Uber-, hasta una industria de medios minada por Netflix, la tecnologia de los aparatos moviles ofrece niveles sin precedentes de transparencia, eficiencia y transformacion en la sociedad y la industria latinoamericanas.
La conectividad de la region es el golpe final para las barreras comerciales. Productos virtuales como programas de television, peliculas, libros electronicos y videojuegos se expanden a nivel mundial tan rapidamente como se traducen y asi logran sortear las estructuras oligarquicas de los sectores editorial y de medios. Los consumidores brasilenos de productos electronicos--que normalmente pagan tres veces el precio de venta al publico que esos mismos productos tienen en Estados Unidos o Asia--ahora pueden comprar su notebook o telefono movil directamente a un fabricante chino. Incluso despues de abonar los aranceles de importacion, comprando por internet ahorran entre el 30% y el 40% frente a los precios que pagarian en un local a la calle en Brasil.
El comercio electronico de America Latina esta creciendo cerca del 20% anual. Las ventas de productos virtuales crecen a un ritmo superior al 100% anual. (Por ejemplo, la division de America Latina y el Caribe de Uber crecio diez veces entre 2015 y 2016). Y hay mas potencial de crecimiento aun. El espacio fisico de los comercios minoristas en America Latina per capita es alrededor del 15% del existente en Estados Unidos. Fuera de las 10 ciudades principales de la region, las opciones tradicionales de venta al publico son limitadas.
America Latina es una sociedad con un bajo nivel de confianza, donde el comercio se suele...
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