América Latina: la 'tabletamanía' tiene su precio.
Position | Alto precios de electr |
[ILUSTRACIÓN OMITIR]
Qué diferencia pueden hacer los aranceles...
Cuando en diciembre pasado se presentó por fin en Brasil el nuevo iPad de Apple, los residentes hicieron cola durante horas para conseguir una tableta. La Editorial Abril publicó una foto del primer comprador de un iPad, que salió del negocio con una sonrisa de oreja a oreja.
Pero no se puede decir que el precio del iPad en São Paulo fuese una ganga. Los brasileños pagaron alrededor del doble de lo que habrían pagado en Miami o en cualquier otro lugar de los Estados Unidos. Los latinoamericanos desembolsaron más por sus iPads y iPhones en toda la región excepto en Colombia, donde el precio del iPad es tan sólo 22 dólares más caro que en los Estados Unidos.
El lanzamiento del iPad en Brasil llevó a Latin Trade a develar su índice Apple, inspirado en el índice iPod que el banco australiano CommSec sacó en 2007. Los economistas de CommSec buscaban estudiar el impacto de los valores de las divisas en el consumo, comparando los distintos precios en la región del reproductor de música de Apple. Latin Trade ha preparado su propio índice Apple, examinando los populares iPhone y iPad, que aún no estaban a la venta en Latinoamérica cuando CommSec amplió su índice para incluir el dispositivo de tipo tableta, en mayo de 2010.
Brasil encabeza el índice en lo que se refiere al iPad. Así, mientras que el precio de venta al público de la tableta en los Estados Unidos es de 499 dólares, en Brasil...
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