amazon figures out how to get in your house: And other ways the tech giant has revolutionized shipping.

• Author: Stagge, Nick

Like most young kids, my son Theo is a picky eater. Every morning he insists on drinking one glass of orange juice and eating a strawberry Pop-Tart.

His morning routine is serious business. A few months ago, we ran out of strawberry Pop-Tarts; it wasn't a pleasant morning. In an effort to bring peace and serenity back to our morning, I told Alexa to "buy me strawberry Pop-Tarts." While that didn't solve the immediate problem, it was an eye-opening experience for Theo.

Since that fateful morning, we've heard him tell Alexa "buy me strawberry Pop-Tarts" on numerous occasions. And sure enough, boxes from Amazon magically arrive at our door, stocking our pantry with more than enough Pop-Tarts to get us through a zombie apocalypse.

SAME-DAY SHIPPING

Amazon has made buying Pop-Tarts so easy a three-year-old can do it. But voice-to-purchase is only one of several innovations the "everything store" offers. Thanks to Fulfillment By Amazon (FBA) and localized warehouses, Prime members have access to same-day shipping for more than three million products in 10,000+ cities. Online consumers no longer have to sacrifice instant gratification for ease-of-purchase.

Because same-day shipping just isn't fast enough, Prime Now offers 10,000 items across categories like groceries, seasonal items, electronics, and household items with two-hour shipping. While Prime Now isn't available in every major city across the US, it is available in Salt Lake City, delivering all day, every day.

To even consider this level of service is mind-blowing. Yet, Amazon continues to show an unmatched dedication to consumer-centricity by operationalizing this process at an unfathomable pace. Companies in any industry need to take note of Amazon's approach because it's quickly becoming the new standard for customer satisfaction.

COME ON IN

According to the 2018 Edelmen Trust Barometer, only 48 percent of the general population in the United States trusts businesses. The results reflect a general downward trend in trust over the past decade. While most companies are fighting to establish some semblance of trust, Amazon is asking their customers to unlock their front doors to unknown delivery drivers to keep hated "porch pirates" from stealing your latest purchase. And their customers are saying yes.

In late 2017, Amazon tested a pilot program giving delivery drivers access inside your car or home to deliver packages by way of an Amazon Key, available to Prime members. This in-home...