Amazing Trujillo Contest Winner Announced.

• Position: Brief Article

Columnists gotta complain. It's a big part of our compact with the reader -- to point out society's shortcomings, yadda yadda. For instance, people used to say "yadda yadda" all the time. That was irritating. Now they say "B2B." That's irritating.

A good columnist always has a good gripe. Chuck Green, crackerjack columnist for The Denver Post, came up with a genre classic last month in a piece headed, 1st Degree Stupidity is Rampant. Ain't it the truth?

But the bigger truth as I write this is the sun is shining, spring is here, and business has never been better. People are starving in Ethiopia, but here in America the big news one day in May was Cable war cuts ABC in 7 cities. (USA Today, May 2, page lA.)

On top of all that I've got to sit here and pat myself on the back -- not an easy feat when you're typing. I owe myself a vote of thanks because a couple of months ago I had the foresight to tap a rich vein of reader complaint in a column titled, Get Your Free Lunch Here -- The Enigmatic Mug of US West's Sol Trujillo Prompts this Amazing Contest Offer. The mug can be seen adjacent; the contest involves me buying lunch at the Mexican restaurant of his or her choice for the reader who writes the best photo headline; and the best entries follow:

"If You Believe ... They Will Come" (of course, referring to the all-day wait for service). -- Jerry Thompson

"US West claims service has gotten much better than killing prairie dogs in Eastern Colorado." -- Connie Kindle, CFO, Family Tree Foundation

"And now our friends at AT&T will get Bob on the line for us to help me answer these questions." -- Guy Young, RS&I Inc., Denver

"'Sorry, wrong number,' says Trujillo." (It's a variation on the "Sorry, you've...