Always thank your board members by name

Published date01 May 2017
DOIhttp://doi.org/10.1002/ban.30460
Date01 May 2017
May 2017 • Volume 33, Number 9 3
DOI 10.1002/ban© 2017 Wiley Periodicals, Inc., A Wiley Company • All rights reserved
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Always thank your board members
by name
If a board member has done some-
thing special to help your organiza-
tion, be sure to recognize her. Here
are some options:
Send a personal thank-you letter.
Send a note of appreciation to
the board member’s employer.
Mention the board member’s con-
tribution at the next board meeting.
Single the board member out on
your website or in your organization’s
publication.
Policy can be used
to freshen up the board
Boards that do not have term limits
can stagnate from the inside. They
have a tendency to develop a culture
that is resistant to change and can
easily be dominated by a few long-term
board members. This can be problem-
atic for the organization because it can
struggle to attract new board members
and secure a viable future for the orga-
nization and its clients.
A board that finds itself in such a
state should focus on development of
governance policy. The board and its
CEO need to spend time on difficult
conversations about the board’s role,
the mission and the work the board
should be doing.
At a minimum, a board needs poli-
cies in the following areas in order to
keep itself fresh and engaged in the
nonprofit’s mission in a way that is
built for the long haul:
A job description for board
members.
Job descriptions for board
committees.
A list of tasks for which the
board is responsible, including:
CEO hiring and termination
CEO evaluation
Board member recruitment
Planning
Fundraising
The mission and vision of the
organization
Finances
Advocacy
An annual board work calendar.
Know your place
in the pecking order
As CEO, always keep this in mind:
“The board is the board, and the CEO
is not.”
The nonprofit executive who fails
to remember this will often learn a
lesson the hard way when the board
removes him from his position.
One reason this can be a diffi-
cult lesson for the nonprofit CEO to
learn: The executive director tends
to be an action-oriented individual.
Mix that personality type with a
board that is slow or hesitant to
make decisions, approve changes or
just plain contrary, and you often
end up with an executive director
who gets ahead of himself and tries
to lead.
That is when trouble starts. So, do
your job as CEO and always remem-
ber to keep your board in its proper
place in the chain of command.

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