Altos vuelos.
Author | Dempsey, Mary |
Position | Eso Dicen |
Cuando se creó la asociación de aerolíneas Star Alliance, sólo tenía cinco miembros. Hoy, la más antigua alianza aérea tiene 15 miembros, entre ellos Varig, Mexicana de Aviación y United Airlines. También inició recientemente la construcción de un pasillo de Star Alliance en el Aeropuerto Internacional de Miami, con vistas a que todos los vuelos de la alianza entren y salgan de la misma área del aeropuerto, agilizando el movimiento de pasajeros y equipajes. En mayo la alianza celebra su quinto aniversario. El presidente ejecutivo de Star, Jaan Albrecht, habla con la editora de Primer Plano de LATIN TRADE, Mary Dempsey, sobre el futuro de la asociación en estos tiempos de prueba.
Según usted, Star Alliance es una asociación estable. ¿Pero y los miembros, como Varig, que tienen problemas financieros?
Actualmente, sobre todo después del 11 de septiembre, hay muy pocas aerolíneas que no tengan problemas financieros. Algunos asociados tienen problemas [pero] ... nuestra alianza se basa en la colaboración.
¿Aumentará la cantidad de miembros de la alianza?
Estamos negociando con las aerolíneas chinas y esperamos integrar a una. El gobierno chino participa en estas conversaciones, así que es difícil cuánto tiempo podría tomar.
¿Qué busca en un socio de la alianza?
Una de las cuestiones principales son los sistemas de reservaciones. ¿Será más fácil hacer una reservación en esta otra aerolínea? ¿Será posible hacer un solo proceso de facturación de equipaje y asignación de asientos en varios vuelos de conexión y acumular millas de viajero frecuente?
¿Cómo deben los viajeros de negocios evaluar una alianza?
La primera pregunta es si la alianza vuela a donde quiero ir. La segunda es su experiencia personal. ¿Funciona bien la transferencia de mi equipaje entre varios aeropuertos? Y tercera, el reconocimiento que da la aerolínea y la alianza a los pasajeros en programas de viajero frecuente y otros programas.
Cuando Star comenzó, se decía que funcionaría como una gigantesca aerolínea mundial, bajo el único nombre de Star Alliance...
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