¡Aló, aló!.
Author | Jones, Forrest |
Position | Demanda de tel |
La demanda de teléfonos celulares ha comenzado a aumentar en América Latina, especialmente en Argentina, donde el mercado se recupera de la crisis financiera.
Se espera que los consumidores argentinos compren por lo menos 5 millones de teléfonos móviles en 2004, tres veces más que en 2003 y diez veces más que en 2002. Y esto justo después que la mayor mora de deuda soberana en la historia hiciera que la economía argentina cayera en recesión. según Maxcelo Claure, presidente ejecutivo de Brightstar Corporation, firma que distribuye casi la mitad de los móviles que se venden en América Latina, excepto Brasil.
"En 2003 no había mucho optimismo pero todo terminó fenomenalmente biela", afirma Claure, y agrega que "2004 tiene excelentes perspectivas [para la región]".
Aunque la mayoría de los mercados siguen creciendo, México y Brasil son los dos mayores. También son los más difíciles de penetrar, porque las empresas que no fabrican sus productos allí están sujetas a fuertes aranceles e impuestos.
"Si usted no fabrica en Brasil, está muerto", dice Carlos DeVries, director y gerente general de la división...
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