Allowing customers to tell your story.

• Position: Testimonials - Orrstown Bank - Brief article

Institution: Orrstown Bank, Shippensburg, Pa.

Asset size: $1.2 billion

The bank made a decision in 2010 to allow its customers to tell the bank's story for it through a series of testimonial advertisements.

The ads focused on a variety of customers throughout the market. Customer stories were used to showcase what the bank calls its dedication and commitment to a tradition of excellence.

These advertising pieces were used in newspapers, billboards, magazine advertisements, and in one case a postcard mailer that was used to advertise the bank's new mortgage products.

The bank said it...