All shopped out.
Author | Ehrenreich, Barbara |
Position | Flip Side - Column |
How much lower can consumer spending go? The malls are like mausoleums, retail clerks are getting laid off, and AOL recently featured on its welcome page the story of man so cheap that he recycles his dental floss--hanging it from a nail in his garage until it dries out.
It could go a lot lower, of course. This guy could start saving the little morsels he flosses out and boil them up to augment the children's breakfast gruel. Already, as the recession or whatever it is closes in, people have stopped buying homes and cars and cut way back on restaurant meals. They don't have the money; they don't have the credit; and increasingly they're finding that no one wants their money anyway. NPR reported on February 27 that more and more Manhattan stores are accepting Euros, and at least one advertises itself as Euros-only.
[ILLUSTRATION OMITTED]
The Sharper Image has declared bankruptcy and is closing ninety-six U.S. stores. (To think I missed my chance to buy those headphones that treat you to forest sounds while massaging your temples!) Victoria's Secret is so desperate that it's adding fabric to its undergarments. Starbucks had no sooner taken time off to teach its baristas how to make coffee than it started laying them off.
While Americans search for interview outfits in consignment stores and switch from Whole Foods to Wal-Mart for sustenance, the world watches tremulously. The Australian Courier-Mail , for example, warns of an economic "pandemic" if Americans cut back any further, since we are responsible for $9 trillion a year in spending, compared to a puny $1 trillion for the one-billion-strong Chinese. Yes, we have been the world's designated shoppers, and, if we fall down on the job, we take the global economy with us.
"Shop till you drop" was our motto, by which we didn't mean to say we were more compassion-worthy than a woman fainting at her workstation in some Honduran sweatshop. It was just our proper role in the scheme of things. Some people make stuff; other people have to buy it. And when we gave up making stuff...
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